I audited several viral mobile games to get a sense of art style and content. By comparing pros and cons of each app, I was able to formulate a survey to get a sense of how Skiddy Kitty would compare to these large-scale apps. Unfortunately there was a small turnout for the survey, but enough data was collected to discover that endless runners are still very popular in the mobile app world, right next to puzzle games. This discovery was definitely a comfort, but I still needed to design something that stood out among the many, MANY endless runners in the app store.